The personal branding app for founders: a creative director that reads every post before you publish.
Merkion is your creative director. It learns who you are from your own answers, builds your Brand Map, then scores everything you write against it. When something drifts off-brand, Merkion flags it and shows you how to fix it.
How is Merkion different from other AI tools?
Every other AI tool needs a prompt. Merkion needs a conversation.
Merkion starts with 14 branding questions. You answer honestly, and AI organizes your real answers into your Brand Map.
Nothing is made up. Merkion highlights who you already are and points you in the right direction.
The foundation of your personal brand is your Brand Map.
The 14-question interview pulls out who you are, what you stand for, what you stand against and what you want to be known for. It is the kind of session agencies charge thousands of euros for.
Real interview
Questions built to pull your actual brand identity out of your head, not a template you fill in. Positioning, voice, what you stand for and against.
One document
Everything in one place: positioning statement, brand voice, content pillars and guardrails.
Never off-brand again
Every post, script and decision gets checked against it inside the app. Or buy the Brand Map on its own as a one-off.
Six tools, one job: keep your personal brand consistent.
Once your Brand Map exists, the app has two halves. One watches. One creates.
Daily Briefing
A summary of your personal brand status and next steps. It shows which content pillars need attention, where your Reach, Trust and Conversions content is out of balance, and how many ideas are in your pipeline. A creative director checking in every morning.
Content Interview
A daily interview where Merkion asks the right questions to get you talking about your business, your updates, your thinking and the conversations you had. It turns your answers into a list of content topics.
Brand Fit score
Every draft gets a Brand Fit score out of 100, broken into Brand Voice, ICP Match and Keywords, plus guardrail flags that catch generic patterns before you publish. Open with a lazy "most founders..." and it calls it out on the spot.
Content Studio
Where you write and score. Everything you create is measured against your Brand Map, and over time you build a history that shows exactly how consistent you've been.
Brand Health
Zoom out: your average Brand Fit over time, pillar balance, funnel health, posting consistency, and a strategy matrix that shows exactly where you're under-covered.
Notion integration
Connect Notion once in settings, then import drafts, score and improve them inside Merkion, and push them back. Your workflow stays where it already lives.
How to get started with Merkion
Four steps from sign-up to an on-brand personal brand.
Sign up
A 3-question warm-up: what you do, who you serve and what you offer.
Answer the 14 branding questions
The questions that pull out your values, your thinking and your perspective, in your own words.
Get your Brand Map
Generated from your answers and exportable as Markdown or text. Yours to keep.
Build your brand with Merkion
The app starts blank. The moment you create your first piece of content, the Brand Fit score, Brand Health and Daily Briefing switch on.
What Merkion is not
If you're looking for any of these, Merkion is not the tool for you.
It's not a content generator that writes your posts while you sit back.
It's not a caption factory that hands you polished output with zero personality.
It's not a prompt tool you have to teach how to sound like you. It learns that from your own answers.
Merkion is for people ready to invest in being genuinely themselves online, not in performing a version of themselves the algorithm prefers.
Questions about the Merkion app
The questions we hear most about the app.
How much does Merkion cost?
The Brand Map is €69, one-off. The subscription is €49 per month, or €39 per month billed yearly (€468 per year), and starts with a 7-day free trial. Merkion Hub, which adds live calls and a founder community, is €990 per year.
What happens during the 7-day free trial?
You get the full Merkion app for 7 days, no card required: build your Brand Map, run the Content Interview, write in the Content Studio, get Brand Fit scores and see your Daily Briefing. After the trial, keep going for €49 per month, or €39 per month billed yearly.
Does Merkion write my content for me?
No. Merkion builds your Brand Map from your answers, but it never writes your posts. You write. Merkion scores each draft, flags what's off-brand and suggests fixes. The ideas and angles are prompted. The words are yours.
How does Merkion score my content?
Every draft gets a Brand Fit score out of 100, split into Brand Voice, ICP Match and Keywords, with guardrail flags that catch generic patterns before you publish.
What's the difference between the Brand Map and the subscription?
The Brand Map is a one-off document: your personal brand system, yours to keep. The subscription adds the Merkion app on top: Daily Briefing, Content Interview, Content Studio, Brand Fit scoring and Brand Health analytics.
Do I need the subscription to get a Brand Map?
No. The Brand Map is available on its own for €69, one-off. The subscription is for everything that comes after: staying consistent over time.
Can I export my Brand Map?
Yes. You can export your Brand Map as Markdown or text. It's yours whether you subscribe or not.
Does Merkion work with Notion?
Yes. Connect Notion once in settings, then import drafts, score and improve them inside Merkion, and push them back.
Who is the Merkion app for?
Founders, solopreneurs and creative entrepreneurs who take their personal brand seriously and are tired of sounding like everyone else. If you want a shortcut instead of a system, Merkion isn't for you.
Build your Brand Map. Then never sound generic again.
Start with the map. The system takes it from there.
