A creative director that knows your brand and reads everything before you publish.
Merkion learns who you are from your own answers and generates your Brand Identity. All the information you give it, Merkion will score it, flag it when it’s off brand and push you in the right direction.
It starts with you.
Every other “AI Tool” needs a prompt to start, we just need a conversation.
Merkion begins with 14 key branding questions you answer them honestly and AI just organizes your real answers into a Personal Brand Brief called your Brand Identity.
We don’t make anything up, we highlight who you are and point you in the right direction.
The foundation is your brand identity.
We built a questionnaire that extracts exactly who you are, what you stand for, what you stand against, and what you want to be known for. It's the same session an agency charges thousands of euros for.
Real interview
Questions built to pull your actual brand identity out of your head, not a template you fill in. Positioning, voice, what you stand for and against.
Your Personal Brand Brief
One document with everything you need: positioning statement, brand voice, content pillars, guardrails, all in one place.
Never off-brand again
Every post, script, or decision gets checked against it. Available inside the app, or as a one-time purchase tool.
Two sections. One job: keep you consistent.
Once your Brand Identity is built, the app has two halves one that watches, one that creates.
Daily Briefing
A summary of your personal brand status and next steps. It highlights pillars that need attention, funnel imbalance (Reach, Trust, Conversion and amount of ideas in the pipeline. Think of it as a creative director checking in every morning.
Content interview
It's a daily interview where Merkion asks you the right questions to get you talking about your business, updates, thoughts, conversations you had and delivers a series of content topics based on your input.
Brand Fit scoring
Every draft gets a Brand Fit score out of 100, broken into Brand Voice, ICP Match, and Keywords - plus guardrail flags that catch generic patterns before you publish. Write a lazy 'most founders...' opener and it'll call it out on the spot.
Content Studio
Where you create and score - in the Studio. Everything you write gets measured against your Brand Map, and over time you build a history that shows exactly how consistent you've been.
Brand Health
Zoom out: your average Brand Fit over time, pillar balance, funnel health, posting consistency, and a strategy matrix that shows exactly where you're under-covered.
Integrate
Connect Notion once in settings, then import drafts, score and improve them inside Merkion, and push them back. Your workflow stays where it already lives.
No more copy past brands.
Three steps from stranger to structured brand.
Sign Up
A quick 3-question warm-up - what you do, who you serve, and what you offer.
Answer the 14 questions
The branding questions that extract your values, your thinking, and your perspective - in your own words.
Get your Brand Identity
Generated from your answers, exportable as PDF, Markdown, or PNG, and sent to your inbox. Yours to keep.
Build your Brand with Merkion
It starts blank. The moment you create your first piece of content, the scoring, analytics, and daily briefing kick in.
What Merkion isn't.
If you're looking for any of these, it's not the tool for you.
It's not a content generator that writes your posts while you sit back.
It's not a caption factory that hands you polished output with zero personality.
It's not a prompt tool you have to teach how to sound like you - it learns that from your own answers.
Merkion is for people ready to invest in being genuinely themselves online - not in performing a version of themselves the algorithm prefers.
Start with the map. Or run the whole system.
Two ways in. Both start with your Brand Map.
Brand Identity
/ one-off
Your complete brand identity: positioning, voice, content pillars, and guardrails, built from a 14-question interview and delivered as one document.
14-question interview, answer once
Structured brand identity: positioning, voice, content pillars, guardrails
Export as txt or Markdown
Yours to keep, no subscription
Daily Content interview
Brand Health analytics
Notion sync
LinkedIn and Instagram Integration
Cancel anytime
Subscription
or € 39 / month billed yearly ($468 / year)
Everything in the Brand Map, plus the full app that runs your brand daily.
Everything in the Brand Map
Daily briefing
Content Studio to create unique Posts (This is not an AI content writing tool)
Brand Alignment Scoring for every Post
Daily Content interview
Brand Health analytics
Notion sync
LinkedIn and Instagram Integration
Cancel anytime
Save 20% yearly
Merkion Hub
year / (€490/year founding rate, locked for life, first 10 members)
Everything in the Subscription: live calls with Chris and Piero, and a community of founders building their Brands
Everything in the Subscription
Bi-weekly branding / Business Call with Chris & Piero
Content Creation Hour
Ask Us Anything access
Expert masterclasses
Vetted community of founders
A place to build to make your business and brand successful
Want the app plus a community and direct access to the founders? That's Merkion HUb. See Merkion-Hub >
Quick Answers
The questions we hear most about the app.
Does Merkion write my content for me?
No. Merkion generates your Brand Identity from your answers, but it never writes your posts. You write - it scores each draft, flags what's off-brand, and suggests fixes. The ideas and angles are prompted; the words are yours.
How is my content scored?
Every draft gets a Brand Fit score out of 100 - Brand Voice, ICP Match, and Keywords - with guardrail flags that catch generic patterns before you publish.
What's the difference between the Brand Identity and the subscription?
The Brand Identity is a one-off document - your brand system, yours to keep. The subscription adds the living app on top: daily briefing, Brand Fit scoring, the content interview, and Brand Health analytics.
Can I use it with Notion?
Yes. Connect Notion once in settings, then import drafts, score and improve them inside Merkion, and push them back.
Do I need the subscription to get a Brand Identity?
No. The Brand Idetity is available on its own. The subscription is for everything that comes after - staying consistent over time.
Can I export my Brand Identity?
Yes - as Txt or Markdown sent to your inbox. It's yours whether you subscribe or not.
Who is the app for?
Founders, solopreneurs, and creative entrepreneurs who take their personal brand seriously and are tired of sounding like everyone else. If you want a shortcut instead of a system, it isn't for you.
Build your Brand Map. Then never sound generic again.
Start with the map. The system takes it from there.
