Personal branding coaching for founders who are done doing it alone.
Merkion Hub is the done-with-you layer of the Merkion personal brand operating system: the full app, live bi-weekly calls with founders Christopher Sorg and Piero Delgado Arce, and a small room of founders who will be radically honest with you. High standards. High support.
Small room. High standards.
A small room of founders who build like you and will be straight with you.
Bi-weekly calls with Chris and Piero
Every two weeks, live. Bring what you're stuck on. We work on it with you, on camera, in front of the room.
Expert masterclasses
Deep dives on what actually moves a personal brand: positioning, content that sounds like you, and turning a following into real opportunities. Structured, practical, no filler.
Everyone here runs a real business and will tell you the truth
You're not building in isolation. You're building alongside other founders doing the same work, at the same time, who hold you to it. The accountability is the product.
The Merkion app, included
Your Merkion subscription is included for the full year.
From sign-up to showing up.
Four steps into a personal brand you actually maintain.
Book a call
We make sure the Hub is the right fit before you join. If it's not, we'll tell you.
Build your Brand Map with Merkion
Same start as every Merkion user: answer the branding questions, get your Brand Map, land in the app. Your brand system comes before anything else.
Join the Hub
Get access to the community, the call calendar, and the masterclass library. Meet the founders building alongside you.
Show up and build your brand
Create in the app, get scored, read your Daily Briefing and bring your work to the calls. The system keeps you honest. The community keeps you consistent.
Is Merkion Hub right for you?
This one isn't for everyone. If most of this sounds like you, it probably is.
The Hub is for you if:
Your name is on the business and your brand is part of the product.
You have the app, or would, but you know you won't stay consistent without accountability.
You're tired of building in isolation and want a room that expects you to show up.
You'll trade a bit of pressure for actually following through.
The Hub is not for you if:
You want to be left alone with a tool and zero expectations.
You want someone to build your personal brand while you stay hands-off. That's Done-for-you, below.
You're chasing followers, not real opportunities.
You won't show up to a call you've committed to.
Why is it so hard for founders to stay consistent?
Because consistency is a system problem, not a knowledge problem, and most founders try to solve it alone.
You've read the frameworks. You know your brand matters. You even know roughly what you should be putting out. And yet three weeks in, the momentum is gone and you're back to publishing nothing, or publishing whatever ChatGPT hands you.
Motivation is not a system. Willpower is not a strategy. The founders who actually build a brand aren't more disciplined than you. They're just not doing it alone. They have a network that expects them to show up, and people who notice when they don't.
Or have us build it with you, end to end.
For founders who'd rather delegate the entire process.
If you want the complete package, from brand strategy to finished content (mostly video) built with our team, that's Done-for-you. It's a full-service engagement, and it starts with a conversation.
Questions about Merkion Hub
The questions we get most about the membership.
What is Merkion Hub?
Merkion Hub is a yearly personal branding membership for founders: the full Merkion app, bi-weekly calls with Chris and Piero, masterclasses and a vetted founder community, billed annually at €990 per year.
How is this different from the app subscription?
The subscription gives you the tool. Merkion Hub gives you the tool plus the network: bi-weekly calls, masterclasses, a room of founders and direct access to us. The app tells you when you're drifting. The Hub makes sure you correct it.
How often are the calls?
Every two weeks: a live working session, with masterclasses and Ask Us Anything sessions in between.
Do I still get a Brand Map?
Yes. Every member starts the same way: the branding questions, your Brand Map, then the app. It's the foundation everything else is built on.
What if I want it fully done for me?
That's Done-for-you, our full-service offering. Book a call and we'll walk you through it.
Can I join if I'm just starting out?
If your name is on the business and you're ready to answer honestly about who you are, yes. If you want a shortcut instead of a system, this isn't it.
Build it with people who expect you to show up.
The app is the system. Merkion Hub is the reason you'll finally build your brand.
